Online marketing refers to any effort to spread a message about a brand, services, or product to potential customers by leveraging web-based channels. Online marketing aims to reach potential customers through online platforms where they spend most of their time socializing, shopping, and reading.
The techniques and strategies used include search engine optimization, social media, emails, display advertising, and Google AdWords. If you’re looking to make huge shower faucet sales, these techniques are critical.
Using online channels for marketing Duscharmatur allows you to measure the impact of any channels and how customers interact with a landing page experience or website.
Follow this article to learn more about the best online marketing guide for shower faucets.
1. Define your buyer persona.
For your shower faucet online marketing strategy to be successful, you need to determine first who you’re selling to. Best online marketing techniques are built upon detailed personas, and hence you need to create them.
The persona buyers represent your potential customers, and you can create them through interviewing, surveying, and researching the target audience for your business. You should do this based on accurate data since making assumptions can make your business strategy fail.
The easiest way to build your buyer personas is by organizing your audience in segments. Here are some tips and tricks you can tailor to your shower faucets business.
Quantitative and Demographic Information
Depending on your business, information on age may be relevant or irrelevant.
You can quickly gather this information by identifying trends in the contact database.
Web analytic tools can help you to identify the location in which your website traffic is originating easily.
• Job title
This is most relevant is for B2B companies. You can get a rough idea of this from your existing database.
This is very hard to obtain since people don’t like sharing sensitive information on social media platforms. You can get information on personal income through research interviews.
Qualitative and Psychographic Information
• Interests/ Hobbies
Put out polls to learn your customers’ hobbies together with those of your target audience. This helps produce audience-driven content to promote your shower faucet business.
Determine the challenges facing your target audience by speaking to customers and customer-facing employees such as sales and customer service representatives.
You can easily determine the goals of your target audience by evaluating the challenge you’re looking to solve through your services or products. You can further choose this by speaking to internal sales & services representatives or actual customers.
Reach out to your customers and establish what’s their priority based on your business. Knowing your audience values good customer services over competitive prices can be valuable for a shower faucet business.
Using all these details can help you build a buyer persona that is accurate and can help your business.
2. Identifying your goals and the marketing tools you’ll use
The marketing goal should always be related to the business goals. For example, if your business goal is to improve the shower faucet revenue by 30%, your marketing goal should be aimed to generate more leads than the previous year with a final goal of increasing sales.
Regardless of your online marketing goal, measuring the success of your strategy as you progress is crucial. Using the right online marketing tools is vital. For example, the Reporting Dashboard feature in HubSpot helps bring all your marketing and sale data in a single place. This enables you to quickly determine what works for you and where you need to make improvements.
3. Evaluate your digital channels.
Evaluating your existing digital channels helps you determine what more channels to incorporate in your strategy. Putting your online marketing goal in the picture allows you not to feel confused or overwhelmed.
Gather and categorize all channels and assets you have in a spreadsheet to have a clear picture of your existing earned, paid, and owned media.
Earned, Paid, Owned Media Framework
Categorize the digital channels, assets, and vehicles you’re already using to determine what will suit your strategy effectively.
• Owned Media
These refer to channels that your company owns and over which you have control over. These include social media profiles, imagery, blog content, and website.
The role of owned media is to build a longer-term relationship with existing and potential customers. This media is beneficial in that you have control, is cost-efficient, and versatile. The main challenges include no guarantees, most customers don’t trust company communication, and it takes time to scale.
Owned media is used to sustain paid media
• Paid media
These include all channels you spend your money in to capture the attention of your potential customers. Examples of paid media are paid social media posts, sponsored posts on other websites/ native advertising, and Google AdWords, among other media you pay in exchange for increased visibility.
The main benefits of paid media include immediacy, control of the message, and scale. The challenges you may face when using this media include poor credibility, clutter, and declining response rates.
Paid media is mainly used to jump-start owned media.
• Earned Media
Earned media is the recognition you earn from efforts such as content distribution to other websites as guest posts, customer service you have delivered, or PR work.
This also includes the engagement or conversation you get from publicizing your owned media.
The benefits of earned media are it’s the most credible media, has an increased role in most sales, is cost-efficient, is most transparent, and versatile. The main challenges you can encounter from earned media include being hard to measure, taking time to scale, and having little or no control.
Incorporating all these media will leave you in a better position to achieve your online marketing goals.
Here is an example of how to achieve this when marketing a shower faucet:
Create an owned piece of content on the landing page of your website to generate leads (owned media). To increase the number of leads, distribute this content in your social media profiles and make the content shareable.
This will lead to increased traffic on the landing page of your website (earned media).
To improve the success of your content, post about your content on your Facebook page or Instagram page and pay to make it visible to more people in your target audience.
That’s how these media work when incorporated. However, it’s not always necessary to use all three media for your online marketing. For example, if your owned and earned media successfully achieves your online marketing goal, you don’t need to use paid media.
Evaluate the best solution to help you meet your goal and incorporate it into your online marketing strategy.
4. Audit and plan owned media campaigns.
Owned media is always a must with any business marketing strategy simply because almost every message about your brand, product, or service can be classified as content.
This can be blog posts, social media posts, podcasts, product descriptions, and the About Us site page.
Content is king, and good content is irresistible. It helps you convert visitors to your website into leads and customers while at the same time creating brand awareness. Optimizing your content for SEO helps boost search and organic traffic.
The first thing is to decide what content to incorporate into your website. Select content that will help you reach your online marketing goals.
Here is a guide on how to determine owned content that will help you reach your online marketing goal:
• Audit existing owned content
List all your owned content and rank from best performing to the least performing. This helps you plan your future content as you’ll figure out what is working and what isn’t working for you.
• Identify gaps in your owned content
Identify gaps in your existing content based on your target audience. Through research, determine what shower faucet content converts well when placed on landing pages of other websites that you haven’t covered. Examples are factors to consider when buying a shower faucet or DIY shower faucet installation.
• Create a content creation plan
Depending on your research, findings, and gaps, outline the content creation plan to help you achieve your online marketing goal.
Ensure to include the goal, title, format, priority level of content, and promotional channels you’ll use. When doing this, don’t leave timelines and your budget if you plan to outsource the content creation.
5. Audit and plan earned media campaigns
Establish where to focus your time by comparing your previous earned media against your current goals. Rank your earned media source depending on their level of effectiveness.
This helps you understand which earned media channel/media/asset will help you reach your goal. Several traffic analytic tools can help you evaluate this effortlessly.
6. Audit and plan paid media campaigns
This process is like that of earned media. Evaluate your paid media across each platform and establish which will help you achieve your current online marketing goal. If any of the platforms you have spent money on don’t bring in results, refine it or entirely scrap it and focus on another. For example, if you’re using AdWords and it isn’t bringing results, move to a promising platform.
7. Bring your digital marketing campaign together
Solidify your plan and have a clear vision of what to use in online marketing for your shower faucet business.
Create a cohesive online marketing strategy document. You should include:
• A clear profile of your target audience
• Specific goals for your online marketing strategy
• A highlight of your existing paid, earned, and owned media
• A wish list and a content plan
Hopefully, you have a clearer understanding of the best online marketing guide for a shower faucet. For an online marketing guide to be successful, it must cover the information on potential audience, online marketing goals, and existing digital channels and assets. Measuring your success as you progress is essential as it helps you determine where to improve.